Why Prediction Markets Outperform Surveys

MAY 5, 2026 — Matthew Atkinson

Why polls fail when prediction markets like Polymarket nail the results? Discover the mathematical collapse of modern surveys and why markets outperform.

Mar 13, 2026 — Matthew Atkinson

RevOps is trying to fix the go-to-market vacuum left by modern marketing. Here is why it needs to stay a discipline, not a department.

A Brief History of the Term Marketing

Feb 15, 2026 — Matthew Atkinson

The term marketing has evolved significantly since its academic origins in the early 1900s. Early marketing thought was heavily shaped by physical distribution in commodity markets.

Beyond Vibe Coding

Nov 15, 2025 — Matthew Atkinson

Workflow for building internal tools with LLMs for the technical non-engineers. Somewhere between vibe coding and proper engineering.