Keep RevOps a Discipline, Not a Department
Mar 13, 2026 — Matthew Atkinson
RevOps is trying to fix the go-to-market vacuum left by modern marketing. Here is why it needs to stay a discipline, not a department.
A Brief History of the Term Marketing
Feb 15, 2026 — Matthew Atkinson
The term marketing has evolved significantly since its academic origins in the early 1900s. Early marketing thought was heavily shaped by physical distribution in commodity markets.
Beyond Vibe Coding
Nov 15, 2025 — Matthew Atkinson
Workflow for building internal tools with LLMs for the technical non-engineers. Somewhere between vibe coding and proper engineering.